The Certified Business Development Professional course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate, and profits will drop. The course also addresses ways to maximize the company’s profitability by fostering relationships with potential players and key decision-makers in the market. By attending this course, business development professionals will acquire what they need to create and implement promotional drives to spur their company’s market prospects and design cost-effective yet innovative options to boost sales. This is achieved through familiarizing the participants with the following skills and knowledge:
Objectives:
Define the main functions and best practices in Business Development (BD)
Recognize the importance of business planning to match the ever-changing market and customer requirements
Use negotiation skills to produce clear sales and marketing differentiators to neutralize competition
Build and lead a high-performing business development team to seize business opportunities effectively
Write winning proposals to leverage business growth and optimize sales results.
Content
Course Target
The course is ideal for Planning managers, sales supervisors and managers, and account managers who would like to develop themselves professionally by seizing business opportunities and using them to improve personal management and showcase skills. The course also targets commercial professionals aspiring to consider every potential client as a challenge that will help their performance and careers.
